Most electrician websites we look at have the wrong pages. A "Welcome" page that says nothing, a "Gallery" with two photos, a "Blog" with one post from 2023, and no page that says which towns they'll drive to. Here's the five-page site that works, and what goes on each page.
Before the pages: three things on every screen
These aren't pages. They sit at the top of every page, because a lot of visitors never scroll.
- Your phone number as a tap-to-call button. Someone whose panel just tripped for the third time is on a phone, not a laptop.
- Your license number. Electrical is the trade where people actually check. A homeowner who can see "EC13012345" without hunting for it doesn't have to wonder. In Florida you're required to put it in your advertising anyway, and a website counts.
- The towns you cover. Even a short version: "Serving Brandon, Riverview and Valrico." The full list goes on the service area page below.
Page 1: Home
The home page has one job: convince a nervous homeowner, in about eight seconds, that you're the right electrician to call. It needs:
- What you do and where, in the first line. "Licensed electrician serving Brandon and South Hillsborough" beats "Welcome to our website."
- Three or four of your most common jobs, each linking to the services page. Panel upgrades, troubleshooting, EV chargers, lighting. Not everything you can do, only what people call about most.
- Proof. Two or three Google reviews and a photo of a clean panel you installed. If you're new and have no reviews yet, years of experience and "licensed and insured" do the job until you do.
- A contact form for people who'd rather type than call. Name, phone, what's going on. Three fields.
What to leave off: a slideshow, a mission statement, and anything that starts with "We are committed to."
Page 2: Services
This is the page Google cares about most, and the one most electricians get wrong. Don't write "residential and commercial electrical services." Nobody searches for that. They search for the job:
- Panel upgrade or replacement
- Troubleshooting and repairs (breakers tripping, outlets dead, lights flickering)
- EV charger installation
- Generator hookup and transfer switches
- Recessed and outdoor lighting
- Ceiling fans and fixtures
- Rewires and older-home updates
- Whole-house surge protection
Each one gets a short paragraph in plain English: what the job is, when someone needs it, and roughly what's involved. Two or three sentences is plenty. If you do low voltage work, cameras, data or audio, list those too. If you'd rather not do new construction, leave it off. The services page shapes the calls you get.
If one of these jobs is most of your income, it can be its own page later. Start with one page that lists them all.
Page 3: Service area
The page almost nobody builds, and the one that decides whether you show up for "electrician near me."
List every town and neighborhood you'll drive to, by name. Not "the greater Tampa area." Brandon, Riverview, Valrico, Lithia, FishHawk, Apollo Beach, Ruskin, Plant City. Google matches searches like "electrician Valrico" to pages that say Valrico. If your site never says it, you don't come up.
Add one line about how far you'll go for a small job versus a big one, if that's a real distinction for you. It saves a few calls from an hour away.
Page 4: About
People hiring an electrician want to know who is coming into the house. This page is where you answer that. Keep it to:
- Your name and a photo of you. A real one. You in a work shirt next to the van is perfect.
- How long you've been doing this and how you got into it. Two or three sentences.
- License number, insurance, and any certifications that matter to homeowners, like a generator brand you're certified to install.
- Something true about how you work. "I explain what I found and what it'll cost before I start" is worth more than a paragraph about excellence.
Page 5: Contact
Phone number big, tap-to-call. The same three-field form as the home page. Your hours, and whether you take after-hours or emergency calls. If you don't, say so, and say when you'll call back. People respect a straight answer more than a phone that rings out at 9 PM.
What you don't need
- A blog. Not until you have someone whose job is writing it. An abandoned blog looks worse than no blog.
- A gallery page. Put your best three or four photos on the home and services pages instead. A separate page with two photos in it says "we ran out."
- A "Testimonials" page. Same idea. Reviews belong next to the thing they're about, not in a room by themselves.
- Financing, coupons and specials pages, unless you actually offer them and keep them current.
The short version
Home, Services, Service area, About, Contact. Your phone number, license number and towns at the top of every one. That's the whole site, and it beats most of what's out there.
If you'd rather not build it yourself, that five-page structure is what we build for electricians, with your license number where it belongs and your towns written out. See what's included, or get a free preview with your own name on it. Takes about five minutes, no card needed.