Plain Talk for the Trades
Short, practical posts about websites, email, reviews and getting more calls. No marketing degree required.
Before-and-After Photos That Win Jobs (and How to Take Them)
Most contractors take the after and forget the before. How to shoot a matched pair in thirty seconds, what to keep out of the frame, and where the photos do the most good.
Read it →How to Get Your First 10 Google Reviews as a New Contractor
Ten reviews is where a new business stops looking new. The link to send, the moment to ask, the exact text, and the two things that get profiles suspended.
Read it →The 5-Page Website Every Electrician Should Have
Five pages, no more. What goes on each one, what to leave off, and why your license number belongs near the top of the first page.
Read it →Do Plumbers Really Need a Website?
Some plumbers don't. Most do, and the reason has less to do with Google than you'd think. How to tell which one you are, what a plumber's site needs, and what it should cost.
Read it →Why Your Gmail Address Is Costing You Jobs (and What to Use Instead)
Gmail is a fine mail service. The problem is the address. What to use on your estimates and truck, what it costs, and how to switch without losing a single message.
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